The Hero Blueprint
The 9-Step Framework to Create Crystal-Clear Customer-Centric Messaging
Most marketing is invisible. The Hero Blueprint ensures your message gets heard, your sales get automated, and your operations get efficient.
Why 99% of Your Potential Customers Are Ignoring You
The average American is bombarded with up to 10,000 advertisements and 146 phone notifications every single day.
To survive this noise, the human brain has developed a ruthless filter—often called the "Reptilian Brain." Think of it like a Security Guard. Its job is to conserve energy by deleting anything that isn't essential to survival.
When this Security Guard sees your website or sales email, it makes a split-second decision:
• Ignore: Is this boring or confusing? (Delete).
• Fight/Flight: Is this aggressive or scary? (Run away).
• Curiosity: Is this clear and helpful? (Let it in).
If your marketing talks about you instead of them, or if your process is confusing, you are getting deleted.
You don’t need a bigger budget. You need a message that penetrates the filter.
Stop Guessing. Start Using a System.
The Hero Blueprint is a proprietary 9-step framework designed to trigger "Curiosity" in your customer’s brain. It aligns your marketing, sales, and operations with how human beings actually make decisions.
We move you from "The Business Owner Trapped in Chaos" to "The Guide Who Runs a Predictable Machine."
How The Framework Works:
Phase 1: Clarify - We profile your ideal customer so clearly that they feel understood instantly.
• Step 1: Equip the Tools: Set up the AI & Systems to track success.
• Step 2: Profile the Hero: Define exactly who we are talking to.
• Step 3: Define the Outcome: Clarify the "Win" they are desperate for.
Phase 2: Connect - We expose the problem and position you as the only logical solution.
• Step 4: Expose the Struggles: validate their pain so they trust you.
• Step 5: Position the Guide: Leverage empathy and authority.
• Step 6: Map the Journey: Give them a simple path to purchase.
Phase 3: Close - We remove friction so the business runs without you constantly pushing it.
• Step 7: Make the First Step Easy: Lower the barrier to entry.
• Step 8: Handle Objections: Answer the "No" before they say it.
• Step 9: Celebrate Transformation: Turn customers into raving fans.
Want to Go Deeper?
Prefer to Listen? Hear the Strategy behind The Hero Blueprint.
Discover the science behind the "Reptilian Brain" filter and how the Hero Blueprint bypasses it to automate your growth.
Click the Play Button above to start the briefing.
What You Will Learn in This Episode:
• The "Security Guard" Problem: Why your customer’s brain deletes 99% of the 10,000 messages they see daily.
• The 4 Filters: How to trigger "Curiosity" instead of "Fight, Flight, or Ignore".
• The 9-Step Fix: A walkthrough of how we Clarify your message, Connect via sales, and Close with efficient operations.
YOUR 3-STEP FRAMEWORK TO TIME FREEDOM
STEP #1 - BOOK YOUR FREE HUDDLE
Benefit: Immediately spot your #1 roadblock (sales, marketing, or operations) in 15 minutes, risk-free.
STEP #2 - GET YOUR CUSTOM ACTION PLAN
Benefit: Walk away with a clear 3-step action plan of what script to use, what metric to track, and what system to install first.
STEP #3 - ACHIEVE PREDICTABLE PROFIT
Benefit: Implement the systematic framework to gain predictable revenue, end chaos, and finally win your time back.
Quick Links
Home
About
Book a Consultation
Connect
© Olsen Strategic Advisors LLC
All Rights Reserved 2025