If your customers aren't "getting it,” it’s not you, it’s your message.
I help business owners simplify what they say and sell, then align their website, content, and sales conversations using the Hero Blueprint so customers “get it” fast and take action.
If a stranger can’t explain what you do after 5 seconds on your site, your message is costing you sales.
That’s exactly what the Hero Blueprint fixes... It simplifies your message and aligns everything so the right customers move forward with confidence.
➡️ Get clear on what you do, who it’s for, and why it matters
➡️ Align everything so your website, offers, and sales pitch match
➡️ Remove friction so the next step feels obvious
Simple, practical clarity... no hype, no hacks, no guesswork.
Trusted by Major Brands:
Most marketing doesn’t fail because you picked the wrong tactic
It fails because your message is unclear.
Your website says one thing. Your ads say another. Your sales pitch says something else.
So customers feel unsure… and an unsure customer doesn’t buy.
✅ You’re doing a lot… but it doesn’t feel connected
✅ Your offer sounds “fine,” but people don’t take action
✅ You keep tweaking tactics instead of fixing the core message
You don’t need more marketing. You need your marketing to make sense.
When your message is unclear, you pay for it everywhere.
You don’t need more marketing. You need your marketing to make sense.
⭕ More time explaining what you do
⭕ More price shopping and “let me think about it”
⭕ More wasted ad spend and low-quality leads
⭕ More content with weak engagement
⭕ More deals stuck in limbo
Clarity across everything fixes the leak at the source.
Hi, I’m David Olsen.
I’m a strategic advisor. I help business owners turn messy marketing into a clear message customers understand fast.
I’m not here to drown you in jargon or tactics. I’m here to simplify your message and align your customer journey — so your website, content, and sales conversations all point to the same outcome.
➡️ Strategy-first clarity work (message, offer, journey, assets)
➡️ Simple systems you can actually use
➡️ Built for busy owners who want clean, consistent marketing
The Hero Blueprint
The Hero Blueprint is my step-by-step clarity system.
It helps you simplify your message and align the full customer journey — from first impression to signed deal.
✅ Clarify: what you do, who it’s for, and why it matters
✅ Connect: a simple website flow and marketing message people follow
✅ Close: sales talking points that make the next step obvious
See How the Hero Blueprint Works
How It Works
➡️ Step #1 - Clarity Audit
We find the #1 message problem causing confusion and missed opportunities.
➡️ Step #2 - Hero Blueprint Build
We sharpen your message, your offer, and the simple journey customers should follow.
➡️ Step #3 - Alignment Sprint
We apply the message across your homepage, key pages, content angles, and sales talking points — so everything matches.
Clear message first. Then clean execution
RESULTS ARE PREDICTABLE: Clients See 20-35% Booking Increases in 30 Days.
Is this a fit?
Great fit if you...
✅ Have a real business and real customers
✅ Feel like your marketing is scattered or inconsistent
✅ Want a simple message that works everywhere
✅ Are willing to simplify instead of adding more "stuff" or "gimmicks"
Not a fit if you...
⭕ Want hacks instead of clarity
⭕ Aren't willing to change your message
⭕ Want a vendor to "do everything" with no input
If you want clarity across everything, you’re in the right place.
FAQ
What do you actually do?
I help you clarify your message and align your website, content, and sales conversations around it, so customers understand you quickly and the next step feels obvious.
Is this only for a certain industry?
No. Any business with a real offer benefits from clear messaging and a simple customer journey.
Do you build websites or run ads?
I’m a strategy and clarity partner. I help you get the message right and apply it across your assets. If you need implementation help, I’ll guide you on what to delegate and how to keep it consistent.
How fast will I see results?
Most people feel the difference immediately because the message gets simpler. Tangible results show up as you apply the new clarity across your website and sales process.
What if I’m not sure what my message should be?
That’s normal. Clarity is built, not guessed. The process pulls it out of what you already know and turns it into language customers understand.
Want clarity across everything?
STEP #1 - BOOK YOUR FREE CLARITY HUDDLE
Benefit: Immediately spot your #1 roadblock (sales, marketing, or operations) in 15 minutes, risk-free.
STEP #2 - GET YOUR CUSTOM ACTION PLAN
Benefit: Walk away with a clear 3-step action plan of what script to use, what metric to track, and what system to install first.
STEP #3 - ACHIEVE PREDICTABLE PROFIT
Benefit: Implement the systematic framework to gain immediate clarity in your marketing and sales
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